I worked briefly in the signage industry, I’ve designed trade show displays, and I’ve managed multiple retail stores so I know what a challenge digital signage can be. There are a ton of companies out there that offer solutions, but most of what I’ve seen is bulky, expensive, or have some other issue that make it hard for small companies without IT departments to use.
I think Enplug is remarkable because it makes it easy for people like me who have basic tech knowledge but aren’t well versed in code to implement attractive interactive digital signage. It also has profanity filtering, which has been a concern for me when thinking about using live updating displays at events, and detailed analytic to track the displays effectiveness. To me, this is a key piece–when you are in an environment that has the ability to collect data, you should be collecting that data and using it.
Even better, the CEO/co-founder is an Asian-American and a woman.