Social Media Rules for Businesses

Recently people have been asking me about social media.  Presumably, it’s because Fiks:Reflective has an obscene amount of Facebook fans for a single-person company that hasn’t even been around for two years from product concept.

Instead of talking specific strategy, which can vary between brands, here are some general rules every social media manager needs to follow:

  1. Don’t delete anything.
  2. If you do delete something, admit that you were wrong and apologize.  (You know, because you were WRONG).
  3. Though it can be tempting to rush to retort critical posts, take a deep breath.  Remember that everyone is watching.
  4. Don’t post other’s content without permission.
  5. Be honest.

So there they are.  What did I miss?


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